Marketing of a Spa Clinique La Prairie †MyAssignmenthelp.com

Question: Discuss about the Marketing of a Spa Clinique La Prairie. Answer: The following sections delve into the various aspects of Clinique La Prairie, the Swiss spa known internationally for its high care spa and medical treatment. History: Professor Paul Niehans founded Clinique La Prairie, a graduate in science from the esteemed Zurich University around 1931 when he started treating people with fresh animal cells. The professor used cellular therapy on his clients to strengthen their immune system. The clientele of the professor included premium customers like political leaders, kings, actors and even Pope Pius XII. Armin Mattli, a Swiss entrepreneur acquired the spa and expanded it in the areas of medical research which re-enforced the spa treatment. The present chairperson of Clinique La Prairie is Mr Gregor Mattli, the son of Armin Mattli. Objectives: The objectives of Clinique La Prairie are to offer its clients a treatment that would cure the ailments of the clients. The spa strives to strengthen the physical wellbeing and mental satisfaction of its customers with treatments from internationally trained therapists. Achievements: Clinique La Prairie has achieved several awards and recognitions for its superior wellness services to its clients. The spa has won the Spafinder Wellness Travel Awards for the years 2014, 2015 and 2016 consecutively. Clinique La Prairie has won the World Spa and Wellness Awards 2014 and the Readers Travel Awards 2012 (laprairie.ch, 2017). Focus: The focus of Clinique La Prairie is to serve its clients with more advanced combination of medical science and spa. The spa aims to treat its customers to free them not only of their present illnesses but also strengthen their immune systems for their future wellbeing. Clinique La Prairie conducts customer relationshipmarketing using various methods. The first and the most effective method of attracting and building customer relationship is by giving a detailed description of its weekly services on its official website. The website contain complete details about the facilities the spa offers to its customers. Clinique La Prairie is also present on the social networking sites like Facebook and Instagram where it communicates with its customers to maintain healthy relationship with them (Godey et al., 2016). The spa is also advertises its services on international travel and fitness magazines like the Conde Nast Travller to acquire and build relationships with new customers (cntraveller.com, 2017) It also keeps its clients informed about its latest service offerings on international editorials like the Times newspaper. Acquisitions of customers and retaining them forms essential elements of business strategies of Clinique La Prairie. The spa maintains an elaborate official website, which is designed to attract its main customer segment, the upper class customers who have the money and enjoy exquisite spa treatments. The website contains complete information about the facilities the spa provides including receiving the customers at the airport to their accommodations. The customer retention strategies of the spa consist of offering luxurious spa and medical treatments to the clients. This allows the spa to achieve the elements of customer satisfaction and customer loyalty. The spa then maintains steady communication with these customers on the social networking sites and print media like international newspapers and magazines (Ennew, Binks Chiplin, 2015). These elements of customer satisfaction and steady communication help Clinique La Prairie to acquire and retain upper class customers. References: Ennew, C. T., Binks, M. R., Chiplin, B. (2015). Customer satisfaction and customer retention: An examination of small businesses and their banks in the UK. In Proceedings of the 1994 Academy ofMarketing Science (AMS) Annual Conference (pp. 188-192). Springer, Cham. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841. Philosophy. (2017). Clinique La Prairie. Retrieved 17 November 2017, from https://laprairie.ch/philosophy The Readers' Travel Awards. (2017). Traveller. Retrieved 17 November 2017, from https://www.cntraveller.com/awards/readers-travel-awards